So pizza is your passion and you’ve decided to start a business dedicated to sharing your love of fine cheesy foods with anyone and everyone. As with all business ventures, there are many risks involved in opening your own restaurant and in the beginning the work is hard and the hours are long. With persistence and some careful planning everything will usually work out in the end! So without further ado, here is our list of the top six things you should avoid when opening a pizzeria.
Start With Enough Resources
Opening a restaurant is a lot more complicated than installing your starline pizza oven and making a few pizzas and sides. New restaurants can take a couple of years to really start turning a worthwhile profit so you need to have enough cash in reserve to supplement wages and expenses until things start to become more self sufficient.
Be Mindful About Location
No one will drive to the middle of nowhere for a pizza, no matter how good it is.
The fact is there is a pizza shop or two in most localities so setting up in the wrong location is pizzeria death. You should ideally be located somewhere amongst other shops where there is plenty of foot traffic and at least a couple of very convenient parking spaces for quick pick-ups.
If no one has heard of you, you are unlikely to find many customers.
It is wise to try and bring in new customers with a lot of advertising and some very competitive opening deals. Because there are quite a few pizzerias around you need to be competitive or have some point of difference because people tend to be quite loyal to their locals.
Once you’ve brought people in with your competitive pricing it should be easy to win them over with your delicious pizza. Teaming up with other local businesses and creating combo deals or advertising each other’s wares is a fantastic (and not to mention cheap) way of getting your name out and about. Being creative with advertising will always yield better results than just the standard pamphlets in the mail.
Using Poor Ingredients
Pizza is at it’s core a simple food and this means that the quality of ingredients you use can make a huge difference to how it tastes. You should always use fresh ingredients and make your dough on site, your customers will thank you. There is nothing quite like the taste of a beautiful fresh pizza, made just the way you like it.
Starting too Large
Depending on whether or not you intend to be exclusively a takeaway restaurant, you may not need the largest store to begin with. Many restaurants fail simply because they are paying too much rent for a space that is too large for their business. Find a reasonably priced lease and start small, you can always grow with your profits later on.
Don’t Give Up Early
The restaurant business can be harsh and unforgiving but you should do your best to stick with it. Even though the days are long and there is sometimes not enough profit, you need to remember that this is your passion and you are your own boss, Only you can make your business a success, so stick to it a little longer and you might just find it was the best thing you ever did!