Anyone can start a blogging, but not everyone can create a successful blog that’ll inspire others and, potentially, generate an income. If you want to follow in the footsteps of some of the world’s biggest bloggers, such as Perez Hilton and Michelle Malkin, you will need to learn more about the best tried and tested methods. Find out how to start a successful blog in 2018.
Write Compelling Content
With more than 6.7 million people in the world reportedly blogging every day, you will need to write and publish a compelling article to stand out from the crowd. It is important the blogs are attention-grabbing, entertaining, informative, and visual appealing. You must also write eye-catching headlines to gain the attention of your target market, generate shares and attract backlinks, which can help to increase your rank in the search engine results pages (SERPs).
Monitor Blog Posts
Of course, to identify how well your blog is performing, you will need to monitor its performance online. You must, therefore, set up Google Analytics to identify your highest performing blog posts and the keywords people entered to find your article. It’s also beneficial to use a tracking tool to monitor your competition’s performance, too, so you can analyze their best performing links and the backlinks they have generated, which will allow you to replicate their success on your own site.
Embark on a Search Marketing Campaign
The search engines are the number one driver of web traffic to content websites, and can generate 300% more traffic than social media platforms. Bloggers must, therefore, strive to appear at the top of Google and Bing if they want to maximize their online reach.
For this reason, you should embark on a search marketing campaign to propel your website up the search engines. Eventige, a full-service digital marketing agency, can ensure the success of your blog through search engine optimization (SEO), PPC marketing, and conversion rate optimization. They can successfully develop a content marketing strategy to increase your Google rank, and can create a PPC campaign to help generate more clicks to your website with the help of paid positioning.
Build a Blogging Network
It’s beneficial to start making connections as soon as possible with influential bloggers and established blogs as soon as possible. Aim to make genuine friends in your niche, so you can develop a solid support system, so you can learn from the best people in your industry. Successful bloggers might be more than happy to pass on their tips or share their failures to ensure your success, so it’s worth reaching out to likeminded people in the blogging community for support and mentoring.
Gain their attention by regularly sharing their articles on your own platforms, and let them know when you have included a backlink to their blog on your website. You can guarantee they will appreciate the support, and might be more than happy to provide a backlink to your site or promote your blogs on their established social media pages.