Surely the idea of using a tote bag for promoting a specific brand is not a new concept in the marketing world. This idea seems to have gained popularity over the recent years. Reasons behind the success of this idea are many. However, the prominent ones include the cheap pricing of their making and the usefulness these bags offer to customers.
We are all aware of the harshness this earth is being presented with. Considering the ill condition of our environment, anything that is kinder to the surroundings should be encouraged. Statistics show that the success rate achieved in brand promotion using green items, for example, the eco-friendly pens and tote bags is double of what is achieved using the non-green items. Dissimilar to the old days when plastic bags were favored for the promotional campaigns, today, things have changed and brands are exploiting more options.
Tote bags are recyclable, environment-friendly, and reusable. They have taken the place of plastic bags for most of the brands. There are a number of ways customers can use a tote bag for. However, when it comes to brands, they need to consider a few factors before selecting the best tote bag for optimizing the success of their marketing strategies. Below, we are discussing the primary factors to consider for choosing a promotional tote bag.
The Pricing Factor
Cost is clearly the fundamental factor to be considered while finalizing tote bags. It is true that tote bags are exceptionally cheap in cost when contrasted with other eco-friendly promotional items. Notwithstanding, there are several suppliers and manufacturers offering tote bags for unbelievably low prices. However, the downside to these low prices is these bags are equally low in quality. Keep in mind, the end goal of using tote bags as a way of promotion is to impress a brand’s customers and retain them. If companies use cheap quality tote bags as a part of their campaign, chances are the customers will figure out the reality and perceive the brand as incompetent. Therefore, while there is no harm in buying the wholesale inexpensive tote bags, there should always be a balance between quality and price.
Professional marketers are of the opinion that success of any promotional campaign through an item or a service relies upon the approach of customization. Customizing tote bags is not a simple project. Not many tote bag manufacturers own the required equipment and machines for the customization of bags. Nonetheless, companies should ensure that the product supplier will have the capability to show the brand’s vision in the promotional items.
Identifying Client Needs
Tote bags cater masses which is why they can be customized not just in terms of design and brand but also shapes, sizes, and colors. It will not make sense to promote a child healthcare unit using the tote bags intended for teenagers. Thus, companies should make sure to identify their target group and choose the fitting style of tote bags according to the selected group.